Un-Marketing: Scott Stratton

Here at FEDA listening to a presentation by Scott Stratton. This gentleman is non conformist, loud, un kept... But great listening/viewing. Social media is the topic and the message is "Awesome"! We've heard this message before. It's got to be cool, awesome, viral. Share the content that is cool. Blog, tweet, Facebook, Digg, but only when you have something to say. Don't just do it every Wednesday or weekly or monthly. Do it when you have something to say.

How about search engine optimization? Don't do it until you have something to show. Develop your product into something that gives your potential client value. No half filled product bins, no links to 'under construction'. Social Media is an amplifier that markets what you have. If you don't have anything then don't tweet about it or you'll be tweeting about what you don't have. Don't do it. Not until you have something to talk about. Always talk to the people that talk to you. Respond to your tweeters.